Planning your posts ahead of time means that you can build failsafes into your workflow. Make fewer typos, and also reduce the risk of big mistakes
Populating your social media calendar with posts ahead of time allows you to post consistently whether it’s a slow news week, or your biggest promotion of the year.
And making genuine connections with a growing audience is the one true path to lifting your conversions. Impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and new people start following your brand. Whether you’re trying to increase your Instagram likes, your YouTube subscribers, or you’ve implemented social media KPIs, the first tip from experts will always be “post consistently.” There’s just no shortcut around it.Ĭonsistently showing up in your audience’s feed is the key to engaging them on social. Hootsuite’s planning tool takes care of all of that, if you’re inclined to give it a try. Certain social media calendar tools allow you to schedule social media posts ahead of time, and, just as important, manage audience engagement from one place. Maintaining a social media calendar lets you plan ahead, batch your work, avoid multitasking, and note down all your creative brainwaves for later.īasically it’s the best way to make sure you’ll never find yourself desperately scrolling through generic inspirational quotes hoping to find something to post ever again.Īnd even though you’ll be posting every day, maybe multiple times a day, that doesn’t mean you need to be babysitting your feeds constantly. Not just when you’re feeling inspired (or at 11PM when everything else is taken care of). Your social media marketing goals have a key point in common with many of the other goals in your day planner: they take effort and attention every single day. Why use a social media content calendar? 1. is this an Instagram feed post or a Story?)ĭepending on the scope of your social media strategy, your social media calendar can include one or many social networks.
It can be organized in the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management app).Įach entry in a social media calendar usually includes some combination of these elements: What is a social media calendar?Ī social media calendar is an overview of your upcoming social media posts.
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Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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